group of men playing guitars group of men playing guitars

Alive Event Sponsorships

Why Your Sponsorship Matters

Your support helps us fulfill our mission to provide loving care to people with life-threatening illnesses, support to their families, and service to the community in a spirit of enriching lives.

Connect with Our Community

Whether you sponsor one of our iconic Alive & The Bluebird shows, an event with our Grief Center, or a community education program, when you support Alive, you contribute to a trusted local institution with a deeply dedicated community.

  • We serve nearly 4,000 patients and families each year
  • Our combined employees and volunteers number nearly 1,000
  • Our subscriber mailing list reaches 20,000
  • Our annual memorial and fundraising events touch thousands
  • 5,000 dedicated Facebook followers help share our news

Become Part of Our Story

Alive took root more than 40 years ago in Middle Tennessee when a small group of local pioneers (now honored in the Health Care Hall of Fame) came together to establish the third hospice in the U.S. Today, we remain true to our local roots as an innovator and leader, helping our friends and neighbors in Middle Tennessee live well until the end.

We envision a world with time for final words to be spoken and wishes fulfilled, where the end is as sacred as the beginning, and no one has to die alone.

Together, we create it.

Alive’s Annual Events

  • Alive & The Bluebird+

    Since 1993, The Bluebird Cafe and its family of songwriters have generously donated the proceeds from their January shows to Alive. As the years have passed, Alive & The Bluebird has become a joyful reunion where old friends reconnect and new members of the community are welcomed into the circle.

    Our music series kicks off at The Bluebird Cafe and maintains the spirit of The Bluebird shows while broadening the experience across multiple venues – throughout the entire year.


    Featured artists from previous years have included: Vince Gill, Amy Grant, Desmond Child, Charles Esten, Kathy Mattea, Garth Brooks, Jason Isbell, and many more.

    Supports: Non-profit services such as financial assistance to patients, grief counseling, and community education about end-of-life care.

    Alive & The Bluebird event page

    Complete your sponsorship online



    Alive & The Bluebird 2023 Sponsorship Packages

    Support Level $75,000 $50,000 $25,000 $15,000 $10,000 $5,000 $3,000 $1,500
    Autographed event poster Signature Framed Signature Framed Framed Framed Framed Framed Unframed Unsigned poster
    Press release YES YES
    Signature Series Sponsor YES YES
    Top billing (presenting sponsors) YES YES YES
    VIP opportunities YES YES YES YES YES
    Show tickets
    (*See below.)
    24 at The Bluebird Cafe. 4 to each offsite event. 20 14 10 8 6 4 2
    Thanked in our annual report/newsletter
    (10,000+ recipients)
    Logo Logo Logo Logo Logo Logo Name Name
    Ad in program Full Full 3/4 page 1/2 page 1/4 page Logo Name Name
    Website (logo/name hyperlinked) Logo Logo Logo Logo Logo Name Name Name
    Social media (Facebook and Twitter) Logo Logo Logo Logo Logo Name Name Name
    E-blasts Logo Logo Logo Logo Logo Name Name Name
    T-shirts Logo Logo Logo Logo Logo Name Name Name

    *Sponsorship tickets to events are based on time of request as well as sponsorship level. Tickets to shows at The Bluebird Cafe are limited to two per show. The number of tickets to our offsite events may also be limited depending on availability.

    **$75,000+: We can create custom packages with special benefits.


    Thank You to Our 2022 Alive & The Bluebird Sponsors

    This event is made possible by the generous support of our sponsors.


    Presenting Signature Series Sponsor ($50,000+)


    Presenting Sponsors ($25,000-$49,999)


    Presenting Sponsors ($15,000-$24,999)







    Ascension Saint Thomas Rutherford HospitalBarbara Moss, Elder Law of Nashville PLC | Brad and Lauren Smith Foundation | Healthcare Realty | HUB International | Jamie and Kent Capps | Landman Imaging | LBMC | Levine Group | Minuteman Press | Murfreesboro Medical Clinic | NCA Alarms | RT Medical LLC | Studio Bank



    Bainbridge Realty Group | Belle Meade Framers | Christie Cookie Co. | Highwoods | InfoWorks | Liberty Party Rental | Michael McKee & Paul Cook | Mutual of America | Sophisticated Living Nashville | Weifield Group Contracting



    Aetna | American Paper & Twine | Belmont University | Brian (the promo) Hunter | Chad and Kristen Greer | Cumberland Trust | Frantz Building Services | Gray Line Tennessee | H Three Events | H.G. Hill Realty | Helping Hands Wait Staff and Bar ServiceJudith Bright | Kristen Winston Catering | MatrixCare | Mayfield Events and Design | Southeast Venture


  • Memorial Butterfly Release+

    Our memorial butterfly release includes live music, crafts, and refreshments. Families and children love this community event that acknowledges loss while focusing on joy.

    Butterflies symbolize our lasting love and the spiritual renewal of a new season. We’re honoring loved ones who are gone from our sight, but not from our hearts.

    When you participate, you are also helping Alive’s patients and families write a special final chapter together. All funds raised support our nonprofit services including grief counseling, community education, and financial aid.

    Memorial Butterfly Release event page

    Complete your sponsorship online

    Butterfly release sponsorship opportunities are available!

    Please contact us to learn more.  |  615-250-1333

Learn more, contact our community development department:

Learn about the positive impact your support makes:
Annual Reports

Complete your sponsorship online

Alive Event Photos

“Connection is desperately needed right now, and so is the support Alive provides to local families at the end of a life. Green Door Gourmet is proud to be able to help,”  – Sylvia Ganier, farmer/owner and Alive supporter

“Alive has a rich history of providing personalized and compassionate end-of-life care. At Ascension Saint Thomas Rutherford, we consider Alive Hospice an important partner in our efforts to offer Middle Tennesseans continuity of care.”  – Gordon Ferguson, President and CEO, Ascension Saint Thomas Rutherford

“Alive & The Bluebird has been a winter mainstay at The Bluebird for 28 years. It’s hard to describe how the month of January has become such a warm and heart-centric month for us at the club. Our staff, the audience and most significantly, the songwriters are all moved by the opportunity to participate in this community event and through it, support the work that Alive does. Many of them have had experiences with Alive; friends, family, colleagues – and they embrace this celebration as a way of giving back.”  – Erika Wollam Nichols, GM, The Bluebird Cafe